1. Use Clear, Hierarchical Headings (H1–H4)

AI thrives on structure. Use headings consistently:

• H1: Main page title (used once)
• H2: Primary sections
• H3–H4: Sub-points and nested topics

Start each section with a descriptive heading, like:

• “What Is a WordPress Maintenance Plan?”
• “Why AI Tools Prioritise Entity-Based Content”

💡 Tip: Headings should stand on their own — AI uses them to summarise pages.

2. Write Like You’re Answering a Question

Structure each section to answer a query a user might ask.

Example:

✅ What is entity optimisation?

Entity optimisation is the process of helping search engines and AI tools understand your brand as a distinct, trustworthy identity by using structured data, consistent branding, and authoritative citations.

3. Incorporate FAQ Sections (Marked with Schema)

FAQs serve both Google and AI by providing clear, structured answers.

💡 Tip: Use FAQ schema markup to make this content machine-readable.

4. Use Short Paragraphs and Bullet Points

AI systems digest concise content better. Follow these tips:

• Keep paragraphs under 4 lines
• Use bullet lists for steps, pros and cons, and key points
• Avoid jargon or overly complex language

5. Add Definitions, Comparisons, and Examples

AI benefits from added context:

• Define technical terms
• Compare similar concepts (e.g., “Google vs ChatGPT SEO”)
• Include real-world examples or use cases

6. Support with External & Internal Links

Links help AI and search engines determine relevance:

• Link to authoritative sources (e.g., Moz, Search Engine Land, Neil Patel)
• Link to your own related content and services

7. Optimise for Entities, Not Just Keywords

AI tools recognise named entities:

• Use consistent references to your brand (e.g., “David Browne, The WP Guy”)
• Mention services, industries, tools, and locations clearly
• Create dedicated pages for major terms (e.g., “WordPress Expert Ireland”)